QR CODE ADVERTISING
PRINT plus DIGITAL NOW EQUALS LOWER COST ADVERTISING WITH A MUCH BETTER RETURN!
If you’ve been scared off by the high costs of advertising your business through traditional channels, then you might be interested to know that there’s a world where digital and print can come together.
We call these QR Codes.
WHAT IS A QR CODE?
QR codes are becoming a popular marketing tool, especially for businesses looking to target consumers through their mobile devices and tablets.
QR stands for Quick Response and is scanable through your phone’s camera. This fancy barcode, if you will, takes pieces of transitory media and puts it directly into a cell phone, taking a user directly to a website, menu, or specific promotional landing page. We often see these codes in magazines, on billboards, and even apparel. QR codes can be printed on just about any type of print advertising, making it a useful tool for any business.
THREE WAYS A QR CODE IS VALUABLE FOR YOUR MARKETING EFFORTS:
1.) Distribute Important Information
QR codes placed on print advertising material are an excellent way to share pertinent information without taking up extra space. This allows for more creative design flexibility in your overall printing material. According to Statista, 9.8 million people scanned one of these codes in the United States in 2018. With this many people actively scanning QR codes, you’d be wise to start implementing it with our print advertising materials.
2.) Promote Better Audience Engagement
Do you want to drive more traffic to your landing page for a webinar?
How about getting people to sign up for a free guide which then funnels them into your email list?
Putting a QR code on your print advertising can help get you there.
Furthermore, if your business wants to increase consumer engagement on social media, adding this specific code to your business cards, company swag, and window stickers is a great way to funnel people to these channels.
3.) Boost Sales or Online Recommendations
The beauty of a QR code is that it can be put onto any kind of printed advertising material. This includes sidewalk benches and billboards, or a car.
With a QR code, you not only turn your standard print advertising into an interactive one, but you can also increase sales.
You can also encourage more sales and recommendations by including a coupon or gift when people share your QR code scanning with their friends and family.